Industry News: Innovative Publicity of Cigarette Images in Zhejiang

Ningbo Cigarette Factory recently started a cooperation project with Shanghai Railway Bureau to publicize its product image. The factory spent 4 million yuan on decorating 200 locomotives with the image of Great Red Eagle (Dahongying). Now the "eagles" are flying back and forth on railways in East China.

In Pinghu City, the city tobacco monopoly administration decided to make use of mailboxes to publicize Hangzhou Cigarette Factory's products. Through negotiations with the city's post office, the administration got exclusive right to advertising on more than 4000 mailboxes in the city. Now posters featuring Liqun (cigarette brand) can be found on all the mailboxes.

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