Brown & Williamson offers all stores KOOL discount

Brown & Williamson Tobacco Corp. said on Monday it would soon give U.S. retailers a straight discount on its KOOL cigarettes, leaving its sales force to focus on promoting and selling cigarettes rather than spending time negotiating discounts.
The third-largest U.S. cigarette maker said the plan would not impact the prices consumers pay for KOOL at most stores, as the brand is already discounted, as are many other cigarettes.
Kool gets new look, new ad campaign

While rivals Newport and Marlboro Menthol were rising to the top, Brown & Williamson's Kool cigarettesapparently was drowning under its own waterfall. After four years of a package that featured a scenic cascade of water, the company yesterday bet a Kool cigs rebound on a new look. The comparatively laggard brand will get a makeover and a marketing campaign that claims menthol leadership is Kool's rightful position. It's part of a strategy by Louisville's B&W, a subsidiary of British American Tobacco Corp., to recapture market share by focusing on its best-selling products. At the top of the list is Kool cigarettes, the brand that virtually created the menthol category decades ago. Once the menthol leader, Kool now has just 2.6 percent of the cigarette market, trailing Newport's 7 percent and Marlboro Menthol's 5 percent. The blend and flavor of the cigarettes will stay the same, but the company has adopted a simpler, modern look. Colors are used to distinguish between the different varieties of Kool: green, blue, teal, silver and a pale ''earth'' green. The packaging will be made in the company's Ma-con, Ga., plant. B&W said its market research shows Kool's performance hasn't been hurt by its taste, bur rather its package.

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